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PLAY
VR/MR gaming, multiplayer experiences, escape-room play, leagues, tournaments, date nights and group competition.
Entertainment • Competition • SocialChicagoland pilot location coming soon
PLAY.SIMULATE.CREATE.LEARN.
Immersive Technology & Experiential Learning Center
A new kind of experience center built primarily for adults and groups, while also welcoming families, teens, youth and seniors through entertainment, simulation, technology and learning.
Adults & date nightsPrivate groupsLeagues & tournaments55+ sessionsSchools & youth
Real equipment.
Real events.
Ready to grow.
Real events.
Ready to grow.
Four ways to engage
Entertainment first. More ways to come back.
AR VR XR LIFE combines consumer entertainment with recurring leagues, group events, creator experiences, community programming and experiential learning.
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SIMULATE
Flight, driving and technology-based simulations for fun, skill-building, career exploration and future workforce applications.
Flight • Driving • Skills✦
CREATE
Game development, digital content creation, immersive media and hands-on technology experiences that move users from playing to building.
Game dev • Media • Creativity⌁
LEARN
STEM, financial literacy, career exploration, youth programming, technology demonstrations and workforce-development experiences.
STEM • Careers • WorkforceFeatured commercial systems
See the equipment the way customers will experience it.
AR VR XR LIFE already owns commercial attraction hardware and a broad VR/MR and simulation inventory. Featured visuals and optional external demo links are included to show the equipment in operation without relying on embedded video playback.
Commercial VR kiosk
PLAY + EVENTS
Owatch VR Magic Box
The kiosk is shown with the overhead headset-support structure and customers actively playing—the complete experience, not just the cabinet.
Optional manufacturer demo
Watch manufacturer demo
Watch a separate product demo in a new tab instead of playing an embedded video on the page.
Room-scale multiplayer VR
PLAY + GROUPS
Owatch Multiplayer VR Escape Room
The customer experience is room-scale and multiplayer—teams moving, communicating and solving challenges together rather than simply viewing a piece of hardware.
Selected manufacturer imagery and optional external demos are used for equipment context. Final software, licensing, branding, floor plan and customer experience may vary by pilot location.
Built for all ages
Different reasons to visit. Different times of day.
The operating model is designed to serve adults and groups as the core consumer market while making productive use of daytime hours through seniors, schools, workforce and community partners.
Adults & Date Nights
Social VR, simulation, challenges and group experiences for adults looking for something different to do.
Leagues & Tournaments
Recurring competition designed around standings, skill progression, team play and repeat visits.
Birthdays, Groups & Corporate
Private bookings, celebrations, team outings, corporate events and community gatherings.
Senior & Relaxed Sessions
Earlier-day, lower-pressure sessions that can include seated VR, travel/exploration, simulation and guided technology experiences.
Schools & Youth
STEM, game development, career exploration and immersive learning for schools and youth organizations.
Workforce & Community
Technology demonstrations, simulation-based learning and partner-led community or workforce programming.
Pop-up & event experience
AR VR XR LIFE has already operated in public-facing settings.
In 2025, AR VR XR LIFE participated as a Sunday pop-up vendor at an indoor winter farmers market at Water Tower Place in Chicago. That experience adds real pop-up operating history to our broader VR event, STEM and community-activation work.
2025Water Tower Place indoor winter market pop-up vendor
Public eventsPortable VR/XR activations and demonstrations
ProgrammingSTEM, game development, flight simulation and community experiences
Equipment ready
More than headsets.
Existing inventory includes standalone VR/MR headsets, Owatch commercial systems, flight and driving simulation equipment, gaming systems, wearable mixed-reality devices, haptic equipment and supporting computers.
The pilot will start with a carefully selected mix based on storefront size, safety, customer demand and repeat-use performance.
Real people. Real experiences.
Selected event and program photos.
Adults, families, teens and youth have already participated in our VR, simulation and technology activities.
Launching in Chicagoland
Interested in the pilot, a partnership, or an event?
We are exploring storefront, event, school, community, workforce and economic-development partnerships while building the first permanent AR VR XR LIFE location.